Pay Per Click (PPC) Advertising Management

Pay per click (PPC) advertising allows companies to bid for top placement in the search engines for specific keywords or phrases. Rather than paying a set fee, the advertiser only pays when someone actually clicks on the sponsored link and goes to their site.

Like most other forms of advertising, its success is determined by its ROI. Typically, the more general and competitive the search term, the lower the ROI. However, with thorough research and a proper bid management program, PPC advertising can offer excellent results.

The primary PPC programs are Yahoo Search Marketing, Google AdWords and Microsoft adCenter. All Captiva account managers are either certified or in training to become Google Adwords Professionals and Yahoo Ambassadors.